10 Forgotten SEO Pages Your Website (might) Need

When you think of a new website, your go-tos are the home page, service page, about page, contact page, and blog. That’s the bare minimum. 

But your website could be missing opportunities to rank for different keywords than what those pages can cover. Site architecture and supporting pages matter, too.

Some pages are created as an afterthought (or not at all) but can serve as important SEO and user-experience purposes.

This is NOT to say that you need to go out and create 20 more pages just for the sake of SEO. Not every website needs every page on this list, but where it makes sense, these SEO pages can boost your local, AI, and organic search.

What Makes a Page Valuable for SEO?

SEO value doesn’t always mean “this page will rank for a keyword.”

A page can support SEO by:

• Targeting a specific search query
• Providing context about your business
• Creating opportunities for internal linking
• Helping search engines understand your website
• Supporting topical authority
• Improving user experience
• Establishing trust
• Helping visitors find relevant information
• Supporting conversions
• Giving Google more context about your location, services, expertise, or audience

But don’t create new pages just for the sake of it because that can negatively affect your SEO. More indexed pages don’t automatically mean better SEO. Thin, repetitive, low-value pages can create problems.

Every page should have a reason to exist. If your audience wouldn’t find a page useful, it’s not worth having on your website.

1. Your Contact Page

So… I know I just said that most businesses know they need a Contact page. But it’s forgotten because there’s usually just a general “contact us” headline (something that makes my past copywriter-self cringe) and an inquiry form.

That’s it. But a Contact page has so much more SEO potential.

A robust Contact page can include:

• Business name
• Location
• Service area
• Phone number
• Email
• Business hours
• Physical address, if applicable
• Parking or access information
• What types of inquiries you handle
• What happens after someone submits the form
• Links to important services
• Relevant FAQs

All of this information naturally fits on a Contact page and gives readers, AI, and search engines valuable information about your business.

Your Contact page doesn’t need to be enormous, but it shouldn’t be an empty form, either.

2. Location Pages

A location page describes a business’s services in a specific city, region, neighborhood, or service area. They are especially important for local businesses and multi-location businesses, such as:

• Plumbers
• Contractors
• Photographers
• Real estate professionals
• Wedding vendors
• Medical practices
• Attorneys
• Cleaning companies
• Home-service businesses
• Consultants with geographic niches

Anyone who does business in a specific area. As an SEO strategist, I work across the country, so I don’t need a specific location page. But a photographer who books sessions in her home city definitely needs one.

It can have genuinely useful local information such as:

• Local considerations
• Relevant examples or projects
• Testimonials from customers in the area
• FAQs specific to that location
• Directions or service logistics where appropriate

One thing to be careful about is creating location pages for every single area you serve, duplicating the content, and swapping out the city name. 

I see this all the time, and those thin location pages aren’t a good strategy because they don’t provide any unique value to the person searching, and Google may see them as duplicate or low-quality pages created primarily to capture search traffic. 

3. Service Area Pages

A service area page is different from a location page. While a location page highlights a specific city, a service area page is broader by listing multiple service areas.

These pages can help:

• Clarify where you actually work
• Set customer expectations
• Support local search visibility
• Link visitors to more specific location pages
• Reduce confusion about whether you serve their area

Include a real list of areas, but don’t turn the page into a giant keyword dump. And don’t forget to add other relevant information here, too, similar to the location page.

4. FAQ Pages

Biiiiig fan of FAQs over here. They can be their own SEO page or be included on other pages as a little word count boost and helpful context.

FAQs can:

• Address objections
• Reduce repetitive customer questions
• Help visitors make decisions
• Improve user experience
• Target long-tail searches naturally
• Create internal linking opportunities

A standalone FAQ page makes sense if the page is a genuinely useful resource. It shouldn’t be created for keywords alone. Use actual questions your customers ask.

5. Case Study / Portfolio Pages

Think of case study pages like a blog. You have a home page, then separate pages for each case study or portfolio page. You wouldn’t put every blog post, one after another, on one giant page. 

So don’t do that to your case studies. Because individual case study pages can be optimized for SEO.

Individual case studies can provide:

• Unique, detailed content
• Specific problems and solutions
• Evidence of expertise
• Client outcomes
• Context around your services
• Opportunities to rank for niche searches

Case studies can naturally capture highly specific searches that a generic service page can’t.

6. Resource Hub / Resource Library

A resource page is a centralized page that organizes your educational content.

For example:

• Blog
• Freebies
• Case studies
• Videos
• Guest podcasts
• Affiliate links

A resource hub can:

• Improve site architecture
• Make valuable content easier to discover
• Create internal links
• Establish topical authority
• Help users navigate related content

Give the resource hub an organizational purpose; otherwise, skip it.

7. Links Page

If you haven’t already, it’s time to ditch Linktree as your link-in-bio URL. You’re a big girl, and it’s time to have a links page on your own website. That you own. And can control. Without paying extra.

Instead of sending someone to your homepage or a separate website and making them figure out where to go, the page can immediately direct them to:

• Your services
• Shop
• Latest blog post
• Freebie or lead magnet
• Booking page
• Email list
• Podcast
• YouTube channel
• Important resources
• Contact page

Many businesses use a third-party link-in-bio tool and never consider whether they could create the same experience on their own website. 

A custom page on your own domain can give you more control over the overall user experience and get more eyes on your site. And that matters!

Does a link-in-bio page actually help SEO?

The primary purpose of this page isn’t to rank in Google, but it can support your broader website strategy by bringing social traffic to your website and giving visitors a clear path to your highest-priority content.

This is a bridge between your social presence and your website.

8. Category/Tag Pages

Businesses usually treat blog tags or categories as labels rather than actual landing pages. But every category or tag you create has its own landing page. And nine times out of ten, they aren’t optimized for SEO.

A good category page can:

• Group related content
• Create topical clusters
• Help users explore a subject
• Provide internal linking opportunities
• Give search engines additional context

On category pages, include:

• Brief description
• Who the content is for
• Featured articles
• Related categories
• Links to cornerstone content

9. Team Member Pages

If you have a large team, featuring them can be a useful SEO page. Individual pages can provide context about:

• Expertise
• Credentials
• Experience
• Areas of specialization
• Publications
• Speaking appearances
• Professional background
• Relevant content

This page can be useful if you have a lot of writers on your website or if you have a local team so people know what to expect before interacting with your business.

10. Custom 404 Page

This isn’t a ranking page, but it still matters. A custom 404 page can prevent a dead end. 

Good SEO isn’t just about getting someone onto your website. Your goal is to help them find what they need once they’re there.

On a custom 404 page, include:

• A statement acknowledging the error (have fun with it!)
• Search function
• Link to important pages (home, blog, services)
• Popular resources
• Contact option

I create custom 404 pages for all my SEO Sprint clients!

How to Decide Which Forgotten SEO Pages Your Website Actually Needs

Feeling a little overwhelmed by all these SEO page options? As I said earlier, you don’t need to create them all. In fact, please don’t. It doesn’t make sense for most businesses to have all of them.

Instead, work through these questions:

1. What questions do customers ask repeatedly?
2. What information is currently buried?
3. What does your website currently lack?
4. What searches are you missing?
5. Where are your internal linking gaps?

Some SEO Pages Shouldn’t Be Created

This is what I want you to take away: don’t create more pages just for SEO. 

If you’re creating pages just because:

• A keyword tool says there’s search volume.
• A competitor has one.
• You want more indexed pages.
• You want to stuff more keywords into your site.
• You can swap a city name into the same template.
• An AI tool generated the idea.
• Someone told you “Google likes long websites.”

You aren’t doing it for the right reasons. SEO pages are only needed when there is a real audience, a real need, and a distinct purpose.

Your Website Doesn’t Need More Pages. It Needs the Right Pages.

Forgotten SEO pages can have significant strategic value, but SEO isn’t a page-count competition. A 30-page website with intentional architecture can outperform a 300-page website full of thin, repetitive content. 

The goal is to make every important page answer a question, serve a purpose, support another page, or help a visitor take the next step.

Providing a positive user experience is what SEO is all about.

Need some help getting your SEO up and running? The SEO Sprint gets your website optimized for search engines, AI, and your audience in just one week. Let’s chat!